© Andrew Hunter - KeyChange
It does just sound too good to be true. You simply set up a small office in your home, turn on your computer, plug in a modem and you're off....or are you? Initially, I am going to talk about full time teleworkers ie: people who work exclusively from home and never see a business office. Then telecommuters who work from home at some times and in the office for the rest.
First let me lay down where I am coming from. In 1992 I started Australia's first telecentre, a community owned technology centre that offered more than just access and training. We competed for work, mainly data entry to begin with but anything that could be done on a computer and delivered on disk... the internet was around but not widely known in those days. We then took that work and performed much of it on site at the telecentre but we also handed out a great deal of it to people to complete in their own homes on their own (or borrowed) computers.
This would have been ground breaking stuff if it was in Sydney or Melbourne, but it was even more significant because it was in the small NSW country town of Walcha - population around 1200 and a start-up budget of less than $20,000. At the time the success was greeted with a degree of acclaim and the project was held up as model for teleworkers and other telecentres both here and by many overseas.
In 1998 we were all so caught up in the 'success' of the concept we were given substantial Federal Government funds to establish a project that would broker telework to individuals and telecentres throughout Regional Australia and so TeleTask was born. The concept was to act as a mix of broker distributing smaller contracts to telecentres and as a labour hire outsource company managing larger projects internally. With a healthy budget for travel and promotion we started a major effort to raise awareness with potential client employers. We had always considered this education of the employer as the major hurdle.
Eventually with a combination of luck, passion and hard work we started to win jobs, we thought we were on our way. Unfortunately we had overlooked a fundamental problem ie: the majority of people are not suited to unsupervised work from home!
You would think that after many years this would have occurred to us earlier. However on the small scale at Walcha although we had encountered the problem, at the same we had built a core team of successful 'completers' ie: people who would complete the task on time and at the standard required. We had simply overlooked the fact that the majority of people we had used had failed in one or another or all aspects of their job. With TeleTask starting to win substantial projects and with requirements for teams from 10 to 40 'completers' - this fundamental oversight became a major barrier and ultimately in 2002 an insurmountable barrier. Despite our attempts at personality profiling and other testing, after four frustrating years the business was making a small profit but was not successful.
So what has changed? Very little, it is still my experience that the majority of individuals left unsupervised to work exclusively from home, fail. I have have personally been telecommuting since the mid 90's and full time teleworking since 2000. I have my own consultancy business providing short and long term contract services to clients.
In 2000 TeleTask became involved doing odd jobs for an economist named Dr Nicholas Gruen. He was also the CEO of a new 'discount' mortgage brokerage called Peach Home Loans. His initial plan was to use teleworkers and we TeleTask was able to provide him with recruits. This relationship grew and as TeleTask fell into decline I personally became more hands on. Initially from the internet management and SEO then eventually as General Manager (under contract) dealing with staff, associates and clients on a day to day basis
In all of that time I have never had a face to face meeting with any member of staff, associates or clients. In fact my only meeting with CEO Gruen was over coffee in Canberra in 2002. Peach home loans has gone on to reasonable success and to this day all staff work entirely from home offices around Australia.
I recently wrote this as a short promo -
There is nothing wrong with a Green Peach. Today everyone talking about being green or turning green. We just realised that we have green credentials going back 7 years now.>
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Now this little quote maybe flippant but it is true. We still have quite high staff turnover, in that most starters soon give up. However the stayers or completers usually stay for the long term ie: more than 3 years. Which isn't bad in an industry full of big offers and head-hunters. What are the secrets? I could tell you but then I'd have to send you a bill - :)
It mainly boils down to "effective communications" and "effective use of technology". Technology is a moving feast but communications is a craft and a craft that has to be honed and perfected. It has been said that the greatest barrier to effective communication is the intrinsic belief that your communications are effective. Unfortunately every poor communicator that I have met falls into this category.
Use technology all you can. Use email, use chat but most important pick up the phone - if you are using VoIP effectively, it's free. Basic rules should be:
So while lots of jobs are fine for teleworking, not all individuals are cut out for the role. Successful teleworkers have to be disciplined, self motivated individuals who actually prefer to work on their own.
If your candidate is big on being a team player or is very ambitious, they may struggle as a teleworker. Team players thrive on live feedback and bouncing ideas they need interaction and usually require on-going confirmation of their importance and contribution to the team effort. This can be difficult to provide in a telework environment. Meanwhile the ambitious person needs to be seen and needs to know they are being seen and recognised for their efforts. Leave them in apparent limbo working at home alone and they will soon move on.
Ask your candidate:
Do you or does your business have:
The picture is much more positive where you decide to telecommute from home to the employer's office on a few days or one week in two etc. You get the best of both worlds, flexible work and face to face interaction. If your employer already has a successful teleworking policy in place you simply have to convince your boss that you are the right individual with right type of job. If you are starting from scratch, then you may have a long struggle ahead. Many managers simply can't believe that people can work unsupervised and I am sad to say that they are often correct. However technology can assist greatly and in fact many US based teleworkers are video linked as much for supervision as for communications.
Other issues to be considered when starting a telecommuting program
Every business should seek clarification of workers compensation policy documents prior to the establishment of a telework program. It is probable that employers will be responsible for preliminary inspection of the home work place or at least a clear set of work place guidelines. Generally as far as the work at home is concerned, if the injury appears to be work related ie: if it occurs in the home office or while working with office- related equipment workers' compensation will cover the medical costs relating to the injury. However, if the injury occurs in a part of the house other than the office or while performing domestic functions or after normal business hours, it will not appear to be work related.
Prior to the implementation of a teleworking program, a company should assess the security aspects. Much will depend on the internal network system and it's external access facilities. There are a number of options including direct dial in access, Internet or Virtual Private Network (VPN) access. Broadband really allows for fast and secure VPN and it doesn't need to cost the earth. Good firewall security will be achieved if remote workers have fixed IP addresses. This then allows the firewall to be set to only allow port access to these known numbers. However there is no such thing as perfect security and it is unrealistic to expect it. After all even in the pre-computer days workers left files in the train or motel room etc. Laptops get stolen or lost - it happens.
There have been some difficult cases where for example a modem caught fire and burnt down the entire house. The employers insurance argued it was under the domestic policy while the teleworkers insurer argued that it was the employer's equipment failure and therefore their fault. There are some specific policies to cover home office operations and these are worth investigation. Also remember that equipment is most at risk of being damaged or stolen while in transport, so it should be the telecommuter's responsibility to make every effort to protect equipment from damage or theft during transportation and at the home office.
While telework offers individuals a fantastic opportunity to blend work with family time. It is not uncommon for teleworkers to quickly discover that their family and friends get the wrong idea. "Can you just look after the kids while I go shopping dear?" or "I saw your car in the drive and thought you might want to come for a round of golf". It's just a matter of educating everyone to understand that you really are still at work. Another important issue is the impact of your constant presence at home on your domestic spouse ie: home Dad or Mum. I can tell you from personal experience that after twenty years of having the house to herself between 8am and 4pm, my wife did not at all appreciate my intrusion. In the first six months every cent I saved in travelling was spent by my wife in shopping or visiting friends. Similar experiences have been widely documented.
A dedicated home office with a closed door is the best solution. Another vital issue is, don't forget to switch off. All too often the convenient access to their work place causes many teleworkers to become tele-workaholics. This might suit your client/employer but can cause resentment from your family and the ultimate failure of your telework career. Learn to switch off and be flexible. Some nights I work till midnight, but some days I spend a couple of hours kicking the ball around with the kids or maybe take my wife to lunch. Flexibility is what teleworking is all about.
The easiest way to succeed as a freelance teleworker is to take your work with you ie: if you are doing a job on salary - ask to go onto contract and telework it. However, if you are starting from scratch then the issues for you are exactly the same as for any other small business starting up. You have to identify your services and the market, then sell, sell, and sell some more. Don't expect business to come knocking at your door. Here are some ideas that might help you get started.
Another important issue for the freelance teleworker is the importance of maintaining the currency of, and the further development of your skill level. The internet is a fantastic resource for many people. You can research current publications or join forums with other people in your line of work. I personally use chat groups regularly to get ideas or suggestions on problems I encounter.
Try to budget for conferences and trade shows. These not only keep you up to date, but the personal networking can be invaluable. You can also consider submitting abstracts to present papers. This way you get to call yourself and expert, attend for free and you may even get your fares and accommodation paid for.
If you are looking to enhance your non-core skills you should consider an Adult & Community Education style short course. These courses are always very reasonably priced, and short in duration. Don't say, "I'm too busy to do a course. I have met so many people, who waste hours every week due to their poor PC skills but are too busy to put aside 12 hours over a few weeks. A small investment which could improve their productivity enormously.
It is vitally important that you recognise your personal exposure to litigation for failure to provide the agreed service on time, to specification or to an acceptable standard. Failure on your part, to do so can be very costly. Years ago I knew a truck mechanic who repaired an engine for an interstate carrier. The cost of repairs were something like $12,000. A few months later the truck engine blew up and the repairer was sued and lost the case. He not only had to refund the $12,000 but he also had to pay the new repairs plus cost of a leased replacement while the truck was off the road, the carriers loss of business and of course legal fees. The mechanic lost his business, his home and his reputation. What do you get when you cross a lawyer with a demon from hell?....Another lawyer. Professional Indemnity is really necessary if you are offering any business critical services. This includes all consultancy advisory type services, computer programming, systems analysis, web design, web hosting and even training. All other services still have exposure if you fail to deliver on time or take adequate care of client's property. It's not just big jobs that can go dreadfully wrong. Imagine you win a job to generate a genealogy for an old and distinguished family. While working on the project, your loving spouse spills a full pot of hot coffee on a pile of 200 year old birth certificates.........get the picture?
It is possible that certain expenses incurred in running a home office can be tax deductible for the individual teleworker however, be very careful not to render the family home subject to CGT. There could be implications for FBT for an employer and again professional advice is required.
The home is a dangerous place. Sharp implements, obstacles and countless traps such as skateboards and joggers. Seriously, you have to ensure that you are operating in a safe working environment. The following information is from the National Occupational Health & Safety Commission. Check for: